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Update Newsletter Though many would consider it a luxury, physical therapist and health & fitness advisor Lori Andersen believes that the service she provides should be an integral part of any production shoot. Andersen, an orthopedic specialist who began in private practice, works with cast and crew on anything from exercise regimes and massage to injury prevention and first aid to keep them healthy while they work. "The industry is hard on actors and crew, so I provide the kind of therapy they need, either because they have an injury or they need to stay fit. Everyone needs to be healthy to stay productive. It's a win-win deal for producers and crew," says Andersen. Andersen has devised various solutions to filming in remote locations and on the road, involving easy-to-manage equipment such as therapy balls, medicine balls, bands, and exercise mats, with routines she has developed that can be set up at virtually any location. "I can be creative in locations that don't have all the amenities. It may be a MASH tent but it works," she says. For short shoots she provides mainly stretching, manual therapy, and modalities to keep actors and crew from getting sore and injured. For long shoots, there's time to set up a mobile gym and rehab area and really get to work. "Healthy people
are more productive," insists Andersen. "Delays, such as those
caused by injury or strain, cost money, so it makes sense to keep people
healthy." |
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September 2003 Lori Andersen is a state licensed physical therapist, sport trainer, and accredited ergonomist with more than a decade of hands-on experience. Qualifications include masters degrees in physical therapy and psychology, certifications in physical training, accreditation as an ergonomist, and CPR certified. Andersen’s on-location services to the Industry help keep productions on track, on time, and on budget. Services range from pre-production script advice about what the human body can and can’t do in various situations to a full program of physical training and injury management. “The technical advice aspect of our business comes into play with pre-production script advice about sets that depict a medical theme or actors portraying physical limitations and injuries,” says APT principal Lori Andersen. With TV shows like CSI and commercials that focus on people exercising, productions strive to be authentic. She explains, “In CSI, if an autopsy reveals that a victim’s shoulder was dislocated by the killer dragging him, how would his arm need to be positioned when he was dragged? The victim would be face up, arm overhead, and pulled with a jerky motion.” Commercials for pharmaceuticals and food products are trying to appeal to healthy folks who exercise, and they don’t always get the scene in the gym or the yoga movements correct. “Without proper technical advice the script can have actors referring to certain body parts by the wrong name, scenes with physical movements that don’t make sense, or an actor getting hurt,” Andersen says. There are new technologies in medicine, like artificial intervertebral discs, and Andersen keeps up with current research so that when a scene calls for it the information is ready. Also on hand are a good supply of canes, walkers, braces, and other props to use in a scene. In practice as an orthopedic specialist since 1992, Andersen uses a holistic approach to physical therapy that she calls Integrative Functional Therapy (IFT). “I call my style of physical therapy IFT because I evaluate the whole person. The idea is to fix the musculoskeletal problem before injuries occur or rehab the person to get their whole system in good working order,” she says. This may involve hands-on soft tissue mobilization and stretching, modalities such as ultrasound, e-stim, or muscle biofeedback, and functional training exercises. Functional exercises recruit many muscles to do real-life movements like squatting, bending, twisting, pushing, pulling, and reaching. The focus is on all of life’s requirements – strength, endurance, flexibility, balance, coordination, and agility. “The Industry is hard on actors and crew, so IFT is the kind of therapy that they need - either because they have an injury or they need to stay fit. Everyone needs to be healthy to stay productive – it’s a win-win deal for producers and crew," Andersen says. Short shoots or standby sevices are stretching, manual therapy, and modalities to keep actors and crew from getting sore and injured. For long shoots, there is time to set up a mobile gym and rehab area. Filming in remote locations or on the road may present a challenge for a traditional gym setup, but Andersen uses therapy balls, medicine balls, bands, mats, and routines she has put together that can be set up at any location. “I can be creative in locations that don’t have all the amenities - it may be a MASH tent but it works,” she says. Sometimes rehab can
turn into work in front of the camera for Andersen. “I was Jim Gott’s
(Dodgers) physical therapist and the production team decided to use us
in a part of a commercial that depicted therapy instead of hiring outside
talent. There is no substitute for the real thing,” Andersen says. |
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Since the introduction of television to American society, there are more television sets in households than toilets. Over 98% of American homes have at least one television set. Adults spend more time watching television than they spend on any other activity except sleeping and working. Television is
an industry - a tool to influence people to buy products, get sponsors,
and pay money to see films. But, one important question is often overlooked
in marketing and advertising. Does authentic representation of a visual
image influence memory for commercial messages and affect ratings
of films? Because mood repair processes require more effort than do mood maintenance processes, viewers in a negative mood focus more attention on themselves and less attention on their environment, including visual media. Thus, viewers who become annoyed by non-authentic acting focus more attention on repairing their negative mood than on the television or film content. Bottom line? Viewers base positive purchasing decisions and positive ratings on reception of information - create a positive mood by showing viewers an authentic portrayal of a character or scene. © 2003 Lori Andersen |